Business

Transform your business.

Pet food manufacturers are responsible for providing pets with healthy, safe foods. The Healthy Pet Alliance certification tells owners that you care about their pets as much as they do.

The seal on pack shows your commitment to animal wellness and helps you stand out as a leader in health, quality, and safety. By working with the Healthy Pet Alliance, you can support pet health and let your customers know that you're putting their pets first.

Request Application

Strengthen Your Credibility

As a 3rd party certification, the Healthy Pet Alliance Certified® seal instills trust and communicates to pet owners that your food meets higher standards than your competitors.

Approval includes a 1-year license to the Healthy Pet Alliance Certified® seal to use on stationary and digital packaging.

Stationary Usage

Brick and Mortar

Digital Usage

eCommerce

Receive Marketing Support

To celebrate working together, certified manufacturers will be included in Healthy Pet Alliance marketing campaigns and featured on our website, social media, and newsletter.

The digital marketing campaigns are product-focused, meaning we showcase your products to represent our higher standards, funded by the Healthy Pet Alliance.

Paid Digital Marketing

Banner Ads and Social Media

Improve Your Offerings

Partners and certified manufacturers will also have access to research funded by the Healthy Pet Alliance. Insights will be shared directly with partners and certified manufacturers. Leverage the latest learnings in pet food and consumer shopping so you can better your offerings and stay on top of industry trends, including:

Ready to Join the Alliance?

Interested in getting your dog food Healthy Pet Alliance Certified and wondering what’s involved? Here’s a simple guide to the certification process

01

Application
Request an application to answer questions about your business and recipe(s)

02

Review
An evaluation will be performed to confirm compliance to the Healthy Pet Alliance standards

03

Certification
Once approved, receive license to use the Healthy Pet Alliance Certified seal

Request an Application

Complete the information below to receive your application for the Healthy Pet Alliance certification.
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