Helping pet owners choose
healthy safe quality foods.

The Healthy Pet Alliance is built to promote animal welfare by raising the standard for pet food.
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A Seal with a Powerful Message:

Healthier Food. Healthier Pets.

Choosing the best food for your pet is difficult. As an independent third-party organization,
the Healthy Pet Alliance certifies foods that meet the highest standards so you can feel good about what you feed your pet.
A Seal with a Powerful Message

Healthier Food. Healthier Pets.

Choosing the best pet food can be difficult. As an independent third-party, the Healthy Pet Alliance certifies foods that meet the highest standards so you can feel good about what you feed your pet.

Three Key Pillars

Better Nutrition
We raised the standard for key nutrients and created requirements for nutrients not regulated by the FDA. Analytical testing is used to confirm nutrition and ensure compliance.
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Better Nutrition
Higher standards for key nutrients
New standards for nutrients not currently regulated
Analytical testing performed to confirm nutritional claims
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Quality Ingredients
Ingredients in pet food should be high quality and safe for your pet to consume. We ensure quality ingredients that deliver essential nutrients without adverse effects.
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Quality Ingredients
Requirements for key nutrients
Limitations on controversial ingredients
Restrictions on harmful ingredients
Clarity on vague ingredients
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Safe Manufacturing
Foodborne illness is a preventable and underreported pet health issue. We ensure food safety standards for proper handling, production, and storage to reduce the risk of foodborne illnesses.
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Safe Manufacturing
Food Safety Program
Product Traceability through supply chain
Manufacturing country of origin
Consumer complaint management system
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Announcements

NEW MEMBER

Welcome Milk Pet Foods!

We’re excited to announce that Milk Pet Foods has joined the Alliance. View their fresh, natural selection of products.
View Products
AVAILABLE NOW

Q2 '23 Pet Food Industry Report

The Healthy Pet Alliance Q2 2023 Pet Industry report is out now! View the most talked about topics from Q2.
Get Report

Look for the Healthy Pet Alliance Certified® seal at the pet store.

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Are you a pet food manufacturer looking to get certified?

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