The Healthy Pet Alliance is a team of veterinarians, pet nutritionists, and manufacturing experts committed to providing pets with healthier food options. We are working at the intersection of pet health, business, and manufacturing to improve the livelihoods of pets and promote longer, healthier lives.
The Problem
It's difficult to choose the right food for your pet. Due to low standards and loose regulations, several brands only meet basic nutritional requirements and contain controversial ingredients. With poor nutrition as a leading cause of dog illness, pet owners need an easier way to identify healthier foods.
The Journey
The Healthy Pet Alliance was founded to help pet owners identify the best food for their pets. We believe that our higher standards will drive industry-wide improvements to promote pet wellness.
Our Vision and Mission
We envision a world where pets live longer, happier, and healthier lives. Our mission is to improve pet health by providing owners with guidance to make more informed decisions regarding pet nutrition.
Integrity and Transparency
Pet owners trust the Healthy Pet Alliance Certified® seal to provide their pets with the best, healthiest options. To earn and maintain your trust, we have developed policies to ensure transparency, integrity, and accountability throughout our certification process and audits.
Funding Research to Champion Pet Health
Improving pet health requires continuous research and testing. The Healthy Pet Alliance is committed to evolving our standards by working with industry experts and performing research in the following areas:
Pet Health
A force for animal wellness
NUTRITION & INGREDIENTS
Promoting optimal health
DIET-RELATED DISEASES
Illness prevention via healthy diet
MANUFACTURING
Ensuring food and pet safety
Have Your Dog Featured On Our Instagram!
Take a picture of your pup with a carrot, apple, or banana and send it to our Instagram account.
